State • California

SB 1111: Digital replicas.

Angelique AshbyIn Committee

SB 1111 status: In Committee — From committee: Do pass and re-refer to Com. on APPR. (Ayes 9. Noes 0.) (June 30). Re-referred to Com. on APPR (updated Jul 1, 2026).

1

What this bill does

Overall score

Score75/100 civic fit
RiskLow risk
ImpactHigh impact

Bill summary

Official

Existing law creates a civil cause of action against any person who knowingly uses the name, voice, signature, photograph, or likeness of another person, without their consent, for specified purposes. When a photograph or likeness of an employee of the person using the photograph or likeness appearing in an advertiseme...

Key analysis

Constitutionality70%
Bipartisan60%
Public opinion65%
2

Impact analysis

Environment

Mixed / Neutral
50%

Benefits

  • No direct environmental benefit identified

Risks

  • No direct environmental risk identified

Economy

Positive Outlook
70%

Benefits

  • Clarifies legal protections for individuals against unauthorized use of their digital likeness and voice.
  • Removes a presumption that could have made it harder to prove unauthorized use of employee likenesses in advertisements.

Risks

  • Potential for increased litigation costs for businesses using digital replicas.
  • Compliance burden for ensuring consent for digital replica usage.

Society

Positive Outlook
80%

Benefits

  • Enhances personal privacy and control over one's digital identity.
  • Strengthens legal recourse against malicious impersonation using AI-generated replicas.
  • Clarifies that digital replicas are covered under existing laws against false impersonation.

Risks

  • No direct social risk identified
3

How trustworthy & consequential it is

Source

LegiScan

Confidence

high

high

Analysis status

LegiScan full bill text

Warning

The removal of the rebuttable presumption for incidental employee likenesses could increase the burden on employers to obtain consent.

Limitation

The bill makes nonsubstantive changes to a section of the Business and Professions Code related to contractors, with no direct impact on the core digital replica provisions.

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Where it stands

Introduced

Complete
2

Committee

Current

From committee: Do pass and re-refer to Com. on APPR. (Ayes 9. Noes 0.) (June 30). Re-referred to Com. on APPR.

3

Floor

Upcoming
4

Governor

Upcoming
5

Enacted

Upcoming
5

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6

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