SB 174: Prohibit Lead Generation Legal Marketing
SB 174 status: Enacted — Governor Signed (updated Jun 3, 2026).
What this bill does
Overall score
Bill summary
OfficialThe act establishes that the practice of lead generation marketing for legal services is a deceptive trade practice that is subject to enforcement under the 'Colorado Consumer Protection Act'. 'Lead generation legal marketing' is defined in the act as a form of marketing in which a lawyer, law firm, or licensed legal p...
Key analysis
Impact analysis
Environment
Benefits
- no identified effect
Risks
- no identified effect
Economy
Benefits
- prevents potentially predatory consumer solicitation
Risks
- disrupts the third-party marketing services industry
- increases compliance burden for small law firms
Society
Benefits
- protects consumers from potentially misleading legal advertising
- curbs invasive or unwanted solicitation
Risks
- may limit consumer access to finding specialized legal representation
How trustworthy & consequential it is
Source
OpenStates
Confidence
lowlow
Analysis status
OpenStates summary
criminal penalty provisions create significant legal exposure for non-compliant marketing firms
analysis based solely on enacted summary
Where it stands
Introduced
CompleteCommittee
CompleteFloor
CompleteGovernor
CompleteEnacted
CompleteHow it affects your district
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