Environment
No direct effect
Neutral — no direct effect identified.
Benefits
- No material direct effect identified.
Risks
- No material direct effect identified.
StateIllinoisIntroduced
HB 5807: TARGETED AD TAX-REPEAL
Travis Weaver
HB 5807 status: Introduced — Added Co-Sponsor Rep. Steven Reick (updated Sep 17, 2026).
Source
LegiScan
Confidence
High
Analysis basis
LegiScan full bill text
01
What this bill does
Official summary alongside an AI-generated read on where it stands and why.
Overall Score
63OUT OF 100
Score:63/100 civic fit
Risk:Low Risk
Impact:Moderate Impact 60/100
Constitutionality95%
Bipartisan50%
Public opinion50%
Bill summary
What changes
Repeals the Targeted Advertising Services Tax Act and amends the Counties and Municipal Codes to explicitly prohibit home rule units from taxing targeted advertising services.
Who is affected
Digital advertising companies, home rule counties, and home rule municipalities.
Requirements and enforcement
Local governments are prohibited from enacting or maintaining local taxes on targeted advertising services.
Costs and funding
Potential loss of future or current tax revenue for municipalities; reduced compliance/administrative costs for advertisers.
When it takes effect
Effective immediately upon becoming law.
Potential benefits
Creates a uniform statewide tax policy; reduces complexity for digital business operations.
Risks and tradeoffs
Reduces the fiscal flexibility of local governments to manage their own revenue structures.
What is still unknown
The extent to which existing municipal budgets currently rely on such advertising taxes.
02
Impact analysis
✦ AI analysisModeled effects across six domains, estimated from bill text and comparable legislation.
Economy
Positive outlook
60%
Benefits
- Eliminates potential for fragmented local tax structures
- Reduces compliance costs for businesses providing advertising
- Provides tax certainty for digital media providers
Risks
- Limits revenue-raising options for local governments
- May shift tax burden to other local revenue sources
- Reduces local fiscal autonomy regarding advertising taxation
Society
No direct effect
Neutral — no direct effect identified.
Benefits
- No material direct effect identified.
Risks
- No material direct effect identified.
Technology Industry
Positive outlook
65%
Benefits
- Removes specific tax barriers on digital advertising
- Supports growth of advertising-supported digital platforms
- Simplifies cross-jurisdictional business operations
Risks
- Reduces government leverage to influence digital ad practices
- Potentially limits local oversight of ad-driven data practices
- Creates inconsistency if future state-level regulation differs
Civic Accountability
No direct effect
Neutral — no direct effect identified.
Benefits
- No material direct effect identified.
Risks
- No material direct effect identified.
Public Health & Safety
No direct effect
Neutral — no direct effect identified.
Benefits
- No material direct effect identified.
Risks
- No material direct effect identified.
03
How trustworthy & consequential it is
Sourcing already shown above, this is what the analysis found worth flagging.
Source
LegiScan
Official bill text or data from LegiScan.
Confidence
High
Information is complete and verified.
Analysis basis
LegiScan full bill text
Source used for this bill's analysis.
Source note
Repealing local authority may negatively impact city-specific budgets that rely on diverse revenue streams
Analysis scope
No economic impact statement provided for local municipal budgets
04
Where it stands
Official record- IntroducedCurrent
- CommitteeUpcoming
- Chamber votesUpcoming
- Final agreementUpcoming
- GovernorUpcoming
- EnactedUpcoming
05
How it affects your district
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06
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