SB 615: Consumer Data Protection Act; online device pricing, prohibition.
SB 615 status: Introduced — Continued from last session (updated Jul 21, 2026).
What this bill does
Overall score
Bill summary
OfficialConsumer Data Protection Act; online device pricing; prohibition. Provides that no controller or processor shall, in connection with a consumer transaction, generate, in whole or in part, a price offered to a consumer through the consumer's online device based on (i) the hardware or hardware state of the online device,...
Key analysis
Impact analysis
Environment
Benefits
- No direct environmental benefit identified
Risks
- No direct impact on environmental policy identified.
Economy
Benefits
- Increases consumer trust in online shopping environments
Risks
- Potential compliance costs for digital retailers
- Restriction on dynamic pricing optimization models
Society
Benefits
- Protects consumers from discriminatory digital profiling
- Enhances data privacy regarding device hardware and location
Risks
- Potential for complex enforcement challenges regarding algorithmic transparency
How trustworthy & consequential it is
Source
OpenStates
Confidence
lowlow
Analysis status
OpenStates summary
Compliance costs for businesses may be significant depending on technical implementation requirements
Analysis based on abstract only; full statutory text not reviewed
Where it stands
Introduced
CurrentContinued from last session
Committee
UpcomingFloor
UpcomingGovernor
UpcomingEnacted
UpcomingHow it affects your district
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