Environment
Mixed / Neutral
50%
Benefits
- No direct environmental benefit identified
Risks
- No direct impact on environmental policy identified.
StateVirginiaIntroduced
SB 615: Consumer Data Protection Act; online device pricing, prohibition.
Stella Pekarsky
SB 615 status: Introduced — Continued from last session (updated Jul 21, 2026).
Source
OpenStates
Confidence
Low
Analysis basis
OpenStates summary
01
What this bill does
Official summary alongside an AI-generated read on where it stands and why.
Overall Score
75OUT OF 100
Score:75/100 civic fit
Risk:Moderate Risk
Impact:Moderate Impact 60/100
Earlier scoring method. Reanalyze to use the sector calculation.
Constitutionality80%
Bipartisan50%
Public opinion85%
Bill summary
Consumer Data Protection Act; online device pricing; prohibition. Provides that no controller or processor shall, in connection with a consumer transaction, generate, in whole or in part, a price offered to a consumer through the consumer's online device based on (i) the hardware or hardware state of the online device, as those terms are defined in the bill, (ii) the presence or absence of any software on the online device, or (iii) precise geolocation data of the online device when used to set a price based on inferences about the consumer made from such data. The bill provides for exemptions in certain instances.
02
Impact analysis
✦ AI analysisModeled effects across six domains, estimated from bill text and comparable legislation.
Economy
Mixed / Neutral
45%
Benefits
- Increases consumer trust in online shopping environments
Risks
- Potential compliance costs for digital retailers
- Restriction on dynamic pricing optimization models
Society
Positive outlook
75%
Benefits
- Protects consumers from discriminatory digital profiling
- Enhances data privacy regarding device hardware and location
Risks
- Potential for complex enforcement challenges regarding algorithmic transparency
Technology Industry
Not scored in this analysis.
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Civic Accountability
Not scored in this analysis.
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Public Health & Safety
Not scored in this analysis.
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03
How trustworthy & consequential it is
Sourcing already shown above, this is what the analysis found worth flagging.
Source
OpenStates
Official bill text or data from OpenStates.
Confidence
Low
Information is limited or incomplete.
Analysis basis
OpenStates summary
Source used for this bill's analysis.
Source note
Compliance costs for businesses may be significant depending on technical implementation requirements
Analysis scope
Analysis based on abstract only; full statutory text not reviewed
04
Where it stands
Official record- IntroducedCurrent
- CommitteeUpcoming
- Chamber votesUpcoming
- Final agreementUpcoming
- GovernorUpcoming
- EnactedUpcoming
05
How it affects your district
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06
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